![]() Due to the absence of a graphic element or emblem to compliment your brand logo, legibility is vital. Be Sure to Use the Correct FontĬhoosing the right font is crucial to the success of your logo as a wordmark. Image Source: ZillionDesigns/RobbySC 5 Ways to Make WordMark Logos Memorableįollowing your understanding of a wordmark logo and where it should be used, let’s discuss some creative ways to make it memorable and appealing to the eye. You can easily print wordmarks on numerous plain surfaces, including t-shirts, flags, letterheads, and more. Logos that are leaner are easier to adapt to a variety of formats. You Will Use the Logo on Different MediumsĪ visually cumbersome logo has a difficult time adapting to different media. It is also important to choose a typeface that is unique for your brand. This way, your logo will be distinguished from the rest and won’t be confused with a headline from another brand’s advertisement. Wouldn’t having a unique font that no one had seen or used before be great? In the end, they are pretty much like stylishly written words. ![]() Regular or open fonts are anticlimactic when used with wordmark logos. To support long and tedious brand names, a visual symbol is required. Despite having ‘five letters only’, it makes an impact. Short business names work well as wordmark logos, which is why L’oreal looks great in capital and bold design. Wordmark logo is primarily suitable for three occasions, as explained below: 1. You may be inspired by more prominent brands which use a wordmark and wish to emulate their style. There is a possibility that you will select a wordmark logo due to its minimalistic appearance. If you are considering using a wordmark logo for your brand, it is important to understand how you intend to use it. ![]() ![]() The word must serve as a design, descriptor, and emblem for the brand all at the same time. Some may argue that creating a wordmark logo is more difficult because it does not have any supporting graphical elements. Which design are you referring to? It takes considerable effort to select a typeface that is appropriate for your brand’s personality. The design of a wordmark logo requires several attempts before it is perfect. A wordmark logo is commonly believed to require less effort to create than a traditional logo well that’s a lie. Logos with wordmarks serve a specific purpose. Coca-Cola, Facebook, and FedEx are some of the most well-known wordmark logos. Wordmarks are mostly the name of the organization or business entity. What is a Wordmark Logo?Īs the name implies, wordmark logos are primarily composed of text, usually using a specific font or typeface. We will discuss five ways a wordmark logo helps to get an emotional response, but first we must understand what a wordmark logo is and when to use it. Well that is going to be our main topic of discussion today. There are several ways to do that such as colors are most commonly associated with emotion in logos, but many people don’t know that wordmarks can also stir up emotion, but how? Now the question arises of how to create such a logo that connects on an emotional level with the audience. A well-designed logo can evoke an emotional response from the audience and leave a long-lasting impression. Logo designs are the face of a company or organization although their main purpose is branding and marketing, there is more to them.
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