The latest recommended published posts are highlighted at the bottom of the page. Below the image is specific website data: the current total number of blogs and posts. Tumblr's "about us" page is standardized, with attention-grabbing rotating images behind a logo. Although the entire page doesn’t have a lot of text, the product is effectively embedded into people’s consciousness. Furthermore, clicking on the link on the right will showcase specific company information and culture. Their philosophy taps into human emotions: "We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world." The old picture on the left highlights its long history (the first Starbucks store was established in 1971). Starbucks' "about us" page is very simple. Furthermore, the blue CTA stands out as you scroll down the page. This “about us” page is dominated by grey tones, it clearly shows us the company's brand story, value, and real data support. WebsiteĪ clean layout and simple design appeals more to users. Make a good impression with stylish design.ġ0 unique and engaging real-life examples of "about us" pages 1.Do not include lengthy information which does not add practical value.Use obvious CTAs to make it easy for users to use your products. Display real photos of the team and individual members.Show the company’s accomplishments to enhance user trust.Add location and data for more authenticity.Here are 10 practical tips for designing an engaging "about us" page: If you are unsure on how to design an effective “about us” page, take a look at these 18 examples and find out what makes them tick. You need to think of the team and the product as a whole in order to present a unique style imbued with personality that will make your design stand out in a user’s mind. Gutenberg can work well but these plugins open up more advanced customization options.An effective “about us” page is not just about filling a page with the brand logo, company, and team information, or sharing the company's philosophy. If you’re using WordPress, use a page builder like Thrive Architect or Elementor to get the job done. The answers to these questions should have a profound impact on the type of content you add to your About page as well as the way you add them. Which products do you want to sell more of? Which blog posts need more page views or engagements? The About page is one of the most visited pages on a business or personal website, so it’s the perfect opportunity to achieve some of the mini goals you have for your blog.ĭo you want to capture more leads and receive new customers?ĭo you want to land more sponsorship deals? It helps to have goals in mind before you get started as well. Also, include a tagline that summarizes your brand in a bold statement. Use “About Me” if you use first-person POV. Pay special mind to your page title, but hide it on the page itself so it only appears in the browser tab. Use third person POV for websites with larger teams. A little section like this gives you a chance to point new readers in the right direction as far as your content and services go.Īlso, consider what point of view works best for your About page: first or third person.įirst is great for blogs and business websites that mainly revolve around a single individual. This information will encourage potential sponsors to reach out. Showcase your page views, your follower count across all social media platforms you’re active on, your engagement rates, etc. For instance, using big, bold letters for quotes or feature boxes for the different types of content/services you offer.
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