![]() When companies merge, Root said, members or subscribers of the acquired company are given a negative option to be taken off a list. Account executive Missy Root said she expects the Columbia House acquisition to, at some point, increase the size of the list. ABC also will insert offers into Columbia House member mailings.ĪBC's own membership list, which is managed by American List Counsel, Princeton, NJ, has grown from 22,453 names in 1995 to 185,694 today. It plans to drop a number of targeted mailings of more than a million pieces this year to a universe derived from the Columbia House database as well as the rental of mailing lists. ABC also taps the Internet for customer retention by sending e-mail alerts to members when new books from favorite authors become available.īut Levy said the club isn't turning its back on direct mail. Levy said the club is recruiting 5,500 new members a month on its Web sites - and - which represents more than one-third of its total customer acquisition effort. Chairman/CEO Norton Herrick has stated an intention to leverage the “limitless potential of the Web and e-commerce.” ABC has made 18 Internet-related deals, most being partnerships, and has signed up more than 400 affiliates in the last year. The company also said it has received a financing package to support those acquisitions and provide capital for its Internet growth plans. “The ability to mail to that many consumers of an entertainment product in a club format is very valuable to us,” said John Levy, ABC's chief financial officer. Financial terms of the cash and stock deal were not disclosed. ABC said it expects the purchase will more than double its annual revenues. ![]() ![]() and Adventures in Cassettes - increases Audio Book Club's membership database to 1.3 million.ĪBC, Boca Raton, FL, also has gained access to Columbia House's membership database of music, video and DVD buyers, which totals 20 million names. The purchase adds 600,000 club members, which coupled with the December acquisition of three companies specializing in vintage radio programming - Premier Electronic Laboratories, Radio Spirits Inc. Audio Book Club boosted its direct mail platform and gained access to a vast pool of prospects last week with the acquisition of the Columbia House Audiobook Club.
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